An Ethical Brand Built on Sustainability
For 150 years the planet has been warming and it's only in recent decades that the true impact of this has become clear and the global movement to try and reverse this, has grown.
Choosing sustainably is the best investment you’ll ever make, both for you and our planet! We have made it possible for you to choose activewear that you will not only love for years to come but that also provides you with the reassurance that you are helping to reduce the environmental impact of 'fast fashion' and contributing to a more sustainable future.
Together we are Building Strength For Our Planet!
Plastic = Pollution
Since plastic was introduced in the 1950’s, around 8.3 BILLION Metric Tons of virgin plastic has been produced worldwide and sadly these figures continue to grow.
- 350 million tonnes of virgin plastic is produced every year
- Appx the equivalent of the entire weight of humanity
- 91% of plastic waste is not recycled and the majority of it has ended up in landfill or our seas and oceans causing devastation to our marine life
- Around 8 million pieces of plastic are polluting our environment per day
- The equivalent of one truck load per minute!
As most plastics do not biodegrade, it could essentially exist in our landfills, oceans and coastlines for hundreds or even thousands of years.
We need to act now!
Our Commitment - People + Planet
We are committed to People + Planet and to assist in the efforts to put an end to the culture of disposing and of waste.
We carefully select our partners and suppliers who are also working to reduce the impact on the environment whilst ensuring that high ethical standards are met throughout our entire supply chain. All provide a living wage, are non-exploitative and operate to the highest ethical standards.
To ensure our carbon footprint is kept as low as possible we source all of our fabrics and materials from within the UK and Europe and work with our local factory which allows us to visit regularly.
To address the plastic pollution crisis, one of the sustainable fabrics we choose to use in our collections is created with ECONYL® regenerated yarn. This fabric is the perfect choice for activewear and is created with yarn from discarded fishing nets that is recovered by volunteer divers together with other nylon waste destined for landfill and is recycled through a radical regeneration process.
Standing by our belief that clothes should be made slowly and in a safe environment, we wholeheartedly support the 'Who Made Our Clothes' initiative and are therefore proud to work with incredibly skilled artisans at our ethically compliant factory in London. Not only SMETA approved but also a social enterprise providing skills and further education opportunities to the local community.
Ethics and sustainability is at the heart of everything we do and we are committed to ensuring that everything we produce, either has been or will be, recycled.
But we go further than that…
Let us do the recycling for you!
We are part of a rapidly growing community of businesses who have adopted a responsible commitment to being ethical, sustainable and circular in their nature.
It is our ultimate objective to adopt a completely circular business model in the future and to take steps towards our ambition, we ask our customers not to dispose of any of the activewear purchased from us in an unsustainable way. Instead, we invite you to send it back to us so that we can recycle it for you.
In return, we will send you an offer code to say thank you for playing your part in helping to reduce the impact on our planet.
Collectively, we can take small steps to make a difference!
Our Sustainable Partners
We are very proud of all of our suppliers and chose to work with them because they share our values and principles.
We source our luxury sustainable technical sportswear fabrics from a fabric manufacturer in Italy that implements several innovative environmental policies aimed at creating a truly sustainable supply chain and contributes to the creation of a circular economy model.
We use ECONYL® regenerated nylon to create our plain colourway designs. ECONYL® is 100% recycled yarn that is created through a radical regeneration process which starts from rescuing waste such as fishing nets, unwanted industrial fabric scraps and plastic from landfills and oceans, all over the world. Via the regeneration and purification process, the nylon waste is recycled right back to its original purity. This means that it is exactly the same as virgin nylon. ECONYL® regenerated nylon is then used to produce the final fabric that we use to create our beautiful Activewear.
For our print designs we use fabric created with premium technical Italian fabric made with 100% regenerated yarn from recycled plastic bottles (rPET).
There are many printing methods available to take a print design from conception through to the final garment, including heat transfer and screen printing. However via our UK partner, we've chosen to produce our unique designs using digital sublimation as it is one of the most effective and long lasting methods available. This is because the print design is embedded into the fabric fibres rather than sitting on top of the fabric. This ensures that throughout the garment's lifecycle, there will be no fading, peeling or cracking of the print pattern. The very best part of this way of printing is that unlike other printing processes, there is no water involved and therefore the environmental impact is significantly reduced.
Our care labels are sourced in the UK and are woven with 100% recycled polyester yarns made from post-consumer waste. In this case, reclaimed plastic bottles. The inks used to create the print are water based so they don't contain the chemical solvents that normal solvent inks do. The clean down of the machines that is required after printing is also a lot cleaner with less harsh cleaning agents required.
Our factory is in London and is a fully compliant (SMETA approved), Social Enterprise which also provides further education workshops and up skill courses to the local community.
Packaging and Hang Tags
We produce our sustainable packaging and hang tags via our packaging partners in the UK, whom are carbon neutral accredited and operate ethical sourcing policies.
Our packaging is produced using recycled content and FSC approved paper from sustainable forests. It is fully recyclable, biodegradable and responsibly sourced.
Our hang tags are produced from 100% recycled content and are also FSC approved.
Barbs (hang tag fasteners)
Our fasteners are supplied in the UK and contain at least 90% PCW plastic from recycled bottles (rPET) and carry the “Recycled” logo onto the paddle.
Our Sustainable Growth
As we grow, we make a promise to continue to work with suppliers who share our ethics and values and are as equally committed to reducing the impact on the environment.